5 Perks of Fragrance in Cloth Packaging

AESTHETIC APPEAL- The visual appeal of packaging attracts customers and thus helps in increasing the sales of that particular brand.

BRAND IDENTITY- Every brand has their own fragrance in its clothing. The particular scent acts as the brand’s identity.

MOOD FRESHNER- Good fragrance helps to refresh our mood instantly. So as we open the packaging the soothing fragrance urges us to try on the clothes immediately.

SUPPORTS SEASONAL CAMPAIGNS- Seasonal fragrances (e.g., citrus for summer, cinnamon for winter) can enhance the relevance of your packaging.

TRIGGERS POSITIVE FEELING- A sense of positivity and confidence takes over a person as he/she tries on a cloth which has a very pleasing fragrance in them.